Account audit & strategy
Existing campaigns, market demand, margins and goals reviewed before a new structure is recommended.
A PPC agency that treats every click likean investment.
Google Ads, paid social and ecommerce campaigns managed around lead quality, sales and what paid media brings back to the business.
Google & Meta Ads
Conversion-led
Clear reporting
Campaign control
Live plan
Spend with a clear job
Every campaign, audience and advert should have a reason to exist—and a useful signal that tells us whether to keep, change or stop it.
01
Demand captureHigh-intent search
02
Creative testingMessage and format
03
Budget allocationOpportunity first
04
Lead qualityBeyond form fills
PPC strategy
Google Ads
Paid social
Shopping campaigns
Landing pages
Tracking & reporting
Paid media should earn the right to keep spending.
The useful question is not how many clicks a campaign generated. It is whether those clicks became the right enquiries, customers or revenue at a sensible cost.
Our PPC management joins campaign structure, creative, tracking and landing-page experience together. Budgets move towards evidence, weak assumptions are tested and reporting stays close to the numbers the business uses to make decisions.
- Campaign goals agreed before activity begins
- Tracking checked before performance is judged
- Budget decisions explained in commercial terms
PPC management from the first search to the final action.
Strong campaigns are built from more than adverts. We connect targeting, creative, data and the page people reach after they click.
Tracking & measurement
Conversion actions, analytics and lead-quality signals checked so optimisation has reliable evidence.
Campaign structure
Search, shopping, remarketing and paid social campaigns organised around intent and budget control.
Ad creative & testing
Useful messages, formats and offers tested methodically rather than changed for the sake of activity.
Feeds & landing pages
Product feeds and post-click journeys improved where they are limiting campaign performance.
Optimisation & reporting
Search terms, audiences, bids, budgets and outcomes reviewed on an agreed working rhythm.
Control the whole route from spend to sale.
A strong advert cannot rescue a weak landing page, and accurate targeting cannot compensate for broken measurement. We keep the connected parts moving in the same direction.
- Focus
- Useful conversions
- Channels
- Search · shopping · social
- Measure
- Cost through to quality
The paid-media system
Intent
Put the right offer in front of people at the right stage of demand.
Message
Give the click a clear, relevant reason to happen.
Experience
Make the landing page continue the promise made by the advert.
Evidence
Use conversion quality and value to guide the next budget decision.
A paid-media process designed to keep learning.
Campaigns launch with a clear hypothesis, then change as search terms, creative tests and customer quality provide better evidence.
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01
Diagnose
Review the market, account, economics, tracking and current performance.
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02
Plan
Choose channels, campaign structure, messages, budgets and success measures.
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03
Launch
Build carefully, check the journey and gather clean initial data.
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04
Optimise
Move spend, test creative and improve the experience using evidence.
The right campaign shape depends on how you sell.
A considered B2B lead, an urgent local enquiry and an ecommerce purchase need different targeting, measurement and follow-up.
Lead-generation PPC
Google Ads and landing pages focused on enquiry quality as well as volume.
Ecommerce PPC
Shopping, Performance Max and paid social connected to product value and margin.
Paid social media
Creative-led campaigns that build demand, retarget interest and support launches.
Account rescue
Existing spend audited and rebuilt where structure, tracking or focus has drifted.
Questions before we get started.
What does a PPC agency do?
A PPC agency plans, builds and manages paid advertising campaigns. That can include Google Ads, Microsoft Ads, shopping, paid social, tracking, creative testing, landing pages and reporting.
Why hire a PPC agency?
A specialist can connect campaign structure, platform changes, measurement and ongoing optimisation while giving your internal team a clear view of where budget is going and what it produces.
How much does a PPC agency charge?
Fees depend on the number of channels, campaign complexity, monthly spend and the amount of creative or landing-page work involved. Management fees and media spend are set out separately before work begins.
How much advertising budget do I need?
The sensible starting budget depends on demand, click costs, conversion rate and the value of a customer. We use those factors to model a useful test rather than choose an arbitrary figure.
Do you manage Google Ads and Meta Ads?
Yes. We can manage Google Search, Shopping and Performance Max alongside Meta paid social where those channels fit the customer journey.
Can you improve an existing PPC account?
Yes. We can audit the account, protect useful history and rebuild the structure, tracking or landing-page journey where it is limiting performance.
How will paid-media performance be reported?
Reporting covers spend and platform performance, but also the quality and value of conversions wherever the available data allows it.
Let’s make paid media accountable.
Tell us what you are spending, what you need the campaigns to produce and where confidence has been lost. We will suggest a useful next step.